A International Recruiting Agency
Why:
The mission of A International Recruiting Agency is to provide Korean students with access to high-quality education and life-changing experiences by helping them study in the United States in order to broaden students’ horizons, build their skills and confidence, while at the same time helping them succeed in the globalized world.
How:
To do this we work closely with Korean students, their families and North American universities to identify their educational goals and preferences, and then helping them navigate the complex process of applying to and enrolling in American universities and colleges through personalized guidance and support at every step of the way.
What:
We provide a comprehensive service that assists students in finding the right schools, applying for admission, and navigating the visa process, using our team’s extensive knowledge of the American education system and a network of relationships with top universities and colleges throughout the country.
Part B: Reflection on How to Speak to the Heart, Create a Sense of Urgency, and Lower Complacency
Kotter’s videos, “Heart of Change” and “Leading Change: Establish a Sense of Urgency,” emphasize the importance of creating a compelling vision and a sense of urgency to drive change. To apply these same concepts to my business, I need to make sure that our Why statement is communicated clearly and effectively to our stakeholders. By stakeholders, I mean the Korean students who are willing to take advantage of the opportunity to study in the United States, the students’ families, as well as university and college administrators in the United States.
In order for A International Recruiting Agency to speak to the heart of our stakeholders, we can emphasize the transformative power of education and how studying in the United States can open new opportunities and lead to fulfilling careers. We can speak to the social-emotional aspects of moving through sharing experiences with others that have gone before. Opening up a community of dialogue between groups for the betterment of all. We can highlight success stories of Korean students who have studied in the United States through A International Recruiting Agency and achieved their goals.
To create a sense of urgency, we need to communicate the benefits of studying in the United States and how our service can help students achieve their goals. We should highlight the competitive nature of the admissions process and the importance of early preparation to increase the chances of admissions to top universities and colleges. We can also emphasize the limited availability of scholarships and financial aid and how early planning can increase the chances of receiving these resources.
Finally, to lower complacency, we need to communicate the risks of not pursing higher education and the potential consequences of not taking advantage of the opportunities available in the United States. We can also emphasize the importance of taking action early to avoid missing deadlines and facing unnecessary obstacles in the admissions and visa processes.
By combining our Why, How and What statements with Kotter’s principles, we can create a compelling vision, a sense of urgency, and a culture of action and accountability that drives success for our business and our stakeholders.