Influencer Strategy Part A & B

By: Allison Parsons

Lamar University

Course: EDLD 5304

Part A: Influencer Strategy

Results:

Increase the students’ proficiency in social English for everyday use in the United States
Measure success through pre- and post-assessment scores, feedback from students and universities, and number of views on the public forum

Vital Behaviors:

Encouraging students to watch and engage with library of videos regularly.
Practice using the newly learned vocabulary and expressions in social situations.
Students should be confident in their ability to communicate in social situations.

Organizational Influencers:

University language departments
Study abroad program coordinators
Korean cultural organizations in the United States

Part B: Six Source of Influence:

Source of Influence	Description	Application to Vital Behaviors
Personal Motivation	The degree to which individuals are personally motivated to adopt the desired behavior.	Students will be motivated to learn social English for everyday use in the United States through positive reinforcement and recognizing the benefits of being able to communicate more effectively
Personal Ability	The degree to which individuals have the skills and knowledge to adopt the desired behavior.	The videos will be designed in a way that is easy to understand and digest for non-native English speakers. Students will be encouraged to practice and apply the new vocabulary and expressions in their daily lives.
Social Motivation	The degree to which social cues and norms motivate individuals to adopt the desired behavior	Collaborating with universities and Korean cultural organizations will create a community of support for the students to feel motivated and encouraged in their learning
Social Ability	The degree to which social support and resources enable individuals to adopt the desired behavior.	By providing a public forum for anyone to access the library of videos, it will allow students to practice their new skills and communicate with others who are also learning social English.
Structural Motivation	The degree to which rewards and consequences motivate individuals to adopt the desired behavior.	Universities will be incentivized to collaborate and promote the library of videos as it will benefit their students’ success in the United States as well as increase admissions. Additionally, students who demonstrate proficiency in social English will be recognized and rewarded academically.
Structural Ability	The degree to which the physical environment and resources enable individuals to adopt the desired behavior.	The library of videos will be accessible and easy to navigate for students, and the curriculum will be designed to ensure progression in learning. Additionally, the library will be regularly updated to ensure relevance to current trends.

Combining Parts A & B:

The goal of the influencer strategy is to increase the students’ proficiency in social English for everyday use in the United States, measured through pre- and post-assessment scores, feedback from students and universities, and number of views on the public forum. To achieve this, the vital behaviors of regularly watching and engaging with the library of videos, practicing new skills in social situations, and being confident in their ability to communicate will be encouraged. The organizational influencers including university language departments, study abroad program coordinators, and Korean cultural organizations in the United States, will be instrumental in promoting and incentivizing the use of the library. The six sources of influence, including personal and social motivation and ability, as well as structural motivation and ability, will shape the desired behaviors and create a supportive environment for students to learn and practice social English. By utilizing all six sources of influence, we can ensure the success of the innovation plan in improving the student’s’ proficiency in social English and reducing the stress of adapting to a new environment.